JSW Cement issued a statement that it has entered the construction chemical sector with the launch of a green product range in the category. The range comprises ‘Enduro Plast’ readymix plaster, ‘Krysta Leakproof’ integral crystalline waterproofing compound and ‘Duraflor’ floor hardner. JSW Cement has established a 0.3-million-ton manufacturing facility in Ballari in Karnataka to produce its construction chemical product range.
It has begun the launch of these products and will cover key markets across Karnataka. “With the exponential growth seen over the years in the construction chemicals category, JSWs focus on dry-mix mortar market is expected to reach a contribution of 10% for JSW Cement’s consolidated revenues within the next 4 -5 years,” the statement said. JSW Cement Business Head – Construction Chemicals, Mubin Hussain said the construction chemicals and drymix industry sector is roughly ₹12,000 crore with an expected compound annual growth rate of 10% over the next few years.