Thursday, June 30th, 2022

Expanding Road Construction Equipment Business


Mr. Adarsh Gautam
Head Sales & Product
Support – Road Construction Equipment Division,
Action Construction Equipment Ltd.

ACE – Action Construction Equipment Limited is India’s leading material handling and construction equipment manufacturing company with a majority market share in Mobile Cranes and Tower Cranes segment. ACE has a consolidated presence in all major infrastructure, construction, heavy engineering, and industrial projects across the country.

The company has been awarded the “Best Seller in Mobile Cranes Category” consecutively for the last three years and also the prestigious “Top Challenger Award” in construction equipment.

ACE equipment is used throughout the country and to cater to this wide spread and to provide effective pre-sales and after sales service, the company has developed a network of Dealers and Area Offices operating out of 100 Locations and supported by 15 Area/Regional Offices based at Delhi, Mumbai, Chennai, Kolkata, Ahmedabad, Pune, Jaipur, Raipur, Bhubaneswar, Lucknow, Indore, Hyderabad, Bangalore, Vizag and Cochin. These Area/Regional Offices are in turn supported by the Marketing HQ and a dedicated Product Support Division based at Faridabad. We also have an exclusive Toll-Free Service for our clients. They can give a call on 1800-1800-004 24×7 for any complaint and it will be attended within 24 hours.

ACE has always believed in innovation to achieve excellence. The group has introduced new technologies and new models across its product range at a phenomenal pace. The company also has a diverse portfolio consisting of wide range of products covering all segments of construction, earthmoving, material handling and agriculture sectors. 

ACE is building up its Road Construction Equipment business, with its 15 Ton class Motor Grader – AG 176. ACE Motor Grader offers higher productivity at a competitive cost. AG 176 has heavy duty AVTEC Transmission, Meritor axles and is powered by Cummins engine, which makes it comparable to the best in the world.

Also, the company has launched two models in Compactors category, viz 11 Ton Capacity Soil Compactor ACE ASD 115- and 12-ton capacity Soil Compactor ACE ASD 124. These models come in 3 variants viz. Standard Drive, Drum Drive and Pad Foot Drive. The major aggregates fitted in these compactors are Kirloskar Engine, DANA Axles, and Sauer-Danfoss Hydraulic Pumps and Motors.

In Tandem Roller category, we have 9-ton Capacity ACE ADD 95 Tandem Roller fitted with Kirloskar Engine, Sauer-Danfoss Hydraulic Pump and Motors.


Road Construction Equipment acts as a very important tool in the automation of Road construction business, and as per government’s vision of making 41 km roads per day and major boom in the infrastructure sector and road projects, we anticipate a huge demand for these machineries in the coming future.

Some of the key highlights of our Motor Grader are:

  • 15-ton operating weight for higher load and traction.
  • Powerful and fuel-efficient Cummins 6 BTA 5.9 Engine with 173 hp.
  • Highest Drawbar Pull Force for faster and better productivity.
  • High Blade Down Force for better cutting.
  • Auto Lock and NO-SPIN Anti Slide Differential, Heavy Duty Axle from Meritor.
  • Electro-Hydraulically Controlled Power Shift AVTEC/ZF Transmission.
  • Fully Air-Conditioned Cabin for increased operator’s efficiency and comfort.
  • Optional Ripper and Dozer attachments are also available.

Currently, we are operating from more than 100 locations at pan India level and are present at the most of the strategic locations with the dealers having spares stocked as per the population of machines, so as to cater the remotest site within 24 hours of complaint registration. We also have a facility of 24×7 helpline for our customers, to give them the best support at the earliest.


Most of the spares including the critical ones are stocked at our dealer points to ensure seamless support. We are conducting operator training on a regular basis at our dedicated training centre in Faridabad. Regular periodic training courses have been conducted to enhance operator and engineer skill levels. Also, we offer 15 days free training to every new customer. We cover all the aspects related to the operations and safety of the machine.

Also, the company provides option of Telematics which in turn digitises the equipment. It helps the owners of the machinery to remotely monitor and supervise the various functional parameters of the machine and remain updated of its health and maintaining the same to optimum level for better performance.

We have tie ups with almost all the financiers in the market. Our product is financed by all the finance companies at a very reasonable rate. Also, we have MOU’s with major players that help customers to get finance done at very lucrative rates.


A product with the key value proposition ofसही दाम ज्यादा काम meets all the criteria a customer wants for a profitable investment.


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